How to List Your Tourist Attraction Business on Google Things to Do / Google Top Experiences
If you own a tourist attraction business, listing your offerings on Google Things to Do can significantly boost your visibility and attract more customers. This guide will walk you through the process of setting up your listings effectively.
Step 1: Claim Your Google Business Profile
The first step in getting your business listed is to claim your Google Business Profile. This is crucial for SEO and ensures your business appears on Google Maps and search results.
To claim your Google Business Profile:
Visit Google Business Profile.
Search for your business and claim it (or create a new listing if it does not exist).
Verify your business by following Google’s instructions (e.g., via postcard, phone, or email verification).
Complete your profile with accurate business details, including your location, contact information, and opening hours.
Step 2: Connect Your Business to Google Things to Do
Once your profile is claimed, you need to add your tours, activities, or attractions to Google Things to Do. You can do this in two ways:
Option 1: Direct Integration with Google (Harder)
Eligible businesses can connect directly with Google via the operator booking module, which allows you to upload and manage your inventory for free.
To integrate directly:
Ensure that your website meets Google’s Things to Do development requirements.
Contact the Google Things to Do partnerships team to express interest.
Once approved, sign a content license agreement with Google.
Assign a technical contact to work with Google’s account management team.
Option 2: Use a Connectivity Partner (Easier)
Google recommends working with an approved Connectivity Partner, such as:
Res-tech providers (e.g., Bokun, Fareharbor, Bookingkit, Ventrata)
Channel managers (e.g., Redeam, LIVN/Respax)
Travel marketing companies (e.g., Magpie Travel)
A connectivity partner helps with:
Listing and optimizing your tours.
Automatic synchronization of your data.
Customer support and troubleshooting.
Meeting Google’s eligibility requirements.
Before selecting a partner, consider:
Customer support: Ensure they offer assistance with Google-related issues.
Control over listings: Choose a platform that allows easy updates.
Costs: Understand their pricing model (e.g., per click, per product, or per month).
Speed of listing updates: Ask how quickly they can update or launch new products.
Step 3: Optimize Your Listings for Better Performance
Once connected, you must ensure your listings are optimized to appear in relevant search results.
A. Provide Accurate Business Information
Ensure your business name, address, and contact details are correct.
Set your precise location on Google Maps.
B. Create High-Quality Product Pages
Dedicated landing pages: Each tour or attraction should have a dedicated webpage.
Clear descriptions: Titles and descriptions should be engaging, informative, and free from promotional language.
High-quality images: Use clear, relevant images without promotional text, watermarks, or logos.
C. Keep Listings Updated
Regularly update your inventory, pricing, and availability.
Ensure that the price shown on Google matches the price on your website, including all taxes and fees.
D. Offer a Seamless Booking Experience
Your website should have an intuitive booking process connected to a secure payment gateway.
This improves user experience and helps with conversions.
Step 4: Monitor Performance and Stay Compliant
Follow Google’s general, pricing, and official site policies: Ensure compliance to receive an ‘Official Site’ badge, which helps distinguish your listing from third-party resellers.
Analyze Performance: Use Google Analytics and tracking tools to measure traffic and conversions.
Adjust Strategies: Stay updated on industry trends and optimize your listings accordingly.
Final Thoughts
Listing your tourist attraction business on Google Things to Do can drive more direct bookings and improve your online presence. Whether you integrate directly or use a connectivity partner, ensuring your listings are well-optimized and regularly updated will maximize your visibility and success.
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